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What’s really going on?

Posted on October 11, 2025October 11, 2025 by Bier Meister

I just clicked around on a few different Norfolk City County Breweries, and I couldn’t help but think, they all looked like used car sales people trying to sell things. It wasn’t about the product as much as the show. They’re wearing costumes. They’re showing off their participation medals. They’re using their pets as props. They’re promising you, you can taste a unicorn fart in their can, because they bought it and poured it out of a plastic bag into the mediocre ale they’re selling you in an under sized glass for an over sized price. What the consumers don’t know is they get laughed at for it.

Well, I guess if Norfolk thinks it can rip off General Mills, it thinks it can rip off Nintendo. I guess I’ll be making phone calls tomorrow. I’m glad I took that class from the University of Richmond, sponsored by the CVBA where Porter Hardy of Smartmouth told the class it’s better to go ahead and break trademark infringement law than to ask first. True story. Was quite shocking to hear in that class at the Pilot House in Virginia Beach. I’ll have to dig through my notes again for the law firm that was there and didn’t rebut the advice.

How did all the professionals in the craft beer in this area get like this?

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